Instagram Business Tips – How to Optimise Your Profile
Whether you’re just forming that affectionate bond with Instagram or you are a seasoned veteran of using social media, there are plenty of tips to help you optimise your profile and use the social networking platform to its whole potential. Follow these tips and you’ll soon see a distinction in your Instagram prowess.
Optimise your profile
Creating an optimised Instagram profile for your business can help your online sales, and increase the overall visibility of your account. Optimising your Instagram profile requires a bit of tweaking, but the results are well worth it. You can also take advantage of Instagram’s Action Buttons, which make it easier for fans to interact with your profile.
You can link multiple landing pages and use Action Buttons to make it easier for fans to order food, book an appointment, gift cards, or reservations. These buttons can also be added to your Instagram bio to provide additional opportunities to shop.
Your profile photo should be a representation of your brand, and be consistent across all of your marketing platforms. A logo will increase your recognition. It’s also a good idea to include an emoji, as it adds personality and helps you save space.
Limit screen time
Whether you are trying to limit screen time for work or play, Instagram has a few features to make your life a bit easier. It tracks how much time you spend in the app, and will nudge you to take a break. It also provides time-limit reminders.
Instagram’s Take a Break feature is currently being tested in the US, Canada and Australia. This feature suggests taking a break from the app, recommending that you close it and move on to something else. It’s not exactly as slick as the aforementioned, but it’s a nice reminder to take a break.
If you aren’t interested in the novelty of having a break reminder pop up every time you log into Instagram, you can also set a limit in the app itself. You can set a time limit for overall usage, or for individual apps. This can be as small as 10 minutes a day.
Use hashtags to expand your reach
Using hashtags is an easy way to increase your Instagram followers. You can add up to 30 hashtags per post, but be sure to keep them relevant. For creatives, hashtags are similar to a speed limit when driving, as in you do not want to go over the limit, and you do not want to go too low under the limit. Another way to increase your insta followers is an insta follow bot. Some Instagram bots can automatically hashtag for you.
Creating an Instagram strategy is a great way to determine which hashtags are most effective for your brand. By identifying hashtags that are trending, you can find new content ideas. It’s also a great way to see how your competitors interact with their followers.
For example, Coca-Cola uses #shareacoke to encourage people to share their love of Coca-Cola. The Coca-Cola hashtags are also often used by influencers.
You should also consider hashtags that are related to seasonal events. Users are always looking for seasonal content, and using hashtags that are related to holidays or specific seasons can help your post reach more people.
Pair strong visuals with captions
Using a good pair of visuals to describe a good photo is a no-brainer. However, crafting a good caption is no less important. A good caption can boost your photo’s engagement quotient by several notches, and it can also help you measure the efficacy of your brand’s marketing efforts. As such, it is imperative that you take your photo’s captions very seriously. Here are a few tips to help you along. These tips will help you get your photo’s captions just right. Some AI insta bots can also write captions automatically.
The best way to get started is by using a tool such as Buffer. This app will make it easy to manage your Instagram accounts while minimising your social media stress.
Create a consistent theme for your grid layout
Creating a consistent theme for your grid layout on Instagram can help you establish your brand’s aesthetic and visual identity. In order to achieve this, you’ll need to plan your content ahead of time. With this in mind, there are a number of tools available to help you with the task.
One tool you can use is Planable, which helps you create cohesion for your posts. This app can help you schedule your posts as well as rearrange them as needed. You can also use the advanced image editor to crop, add stickers and filters, and more.
Another option is Sked’s Visual Planner. This app helps you plan your posts, and also allows you to schedule them for Instagram.
Boost awareness of your brand
Using social media to promote your brand is no contemporary concept. For most marketers in 2022 it is somewhat of a cliche. Nevertheless, many consumers opt to make a buy from a brand over a more generic option. But how do you keep up with the competition? One main method of spreading awareness is keeping engagement levels high, liking posts, and commenting. Instagram tends to reward accounts that use Instagram consistently. Some insta follow bot companies can help alleviate some of the load from the often tedious prospect of Instagram engagement.
One of the most important tips is to keep an eye out for viral posts. The best time to go on the hunt is early morning, as most users are on their phones catching up with updates at this time and most likely to be on the lookout for new and interesting content. For instance, some social media marketers will create contests for customers to enter. These contests often have a prize, incentivizing fans to follow the brand.